An implementation dip may occur at any point during a change process but particularly when something new is introduced. Anything that requires different skills and understandings is NEW to those who have to implement it. The plan may have been too loosely defined or need more management, results might be poor or unknown, and momentum may have been lost. What often happens after this blip or “failure” is the abandonment of the new initiatives or just pushing through rather than planning for and recognizing the implementation dip.
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